Rotodesign | Confessions of a Failed Publisher





Been to a newsstand lately? Sure, there are a lot of magazines around, but for every one that succeeds, there are dozens that fail! Let me tell you about a few of my failures.
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First magazine I did was a celebrity magazine. People love celebrities, right? Well, I guess they don't love all celebrities, 'cause Here's Alan Thicke! was a dismal failure. Well, it did okay in Canada, but their money's almost worthless here in the lower 48. And don't even get me started about Martha Stewart's Hot Talk or Belzer! The Richard Belzer Fan's Companion.

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How about a teenage magazine? I've got a teenager myself, and her bedroom is littered with teenybopper magazines. Why shouldn't I try my hand at it? Well, I guess I shoulda asked her who's popular with girls her age, 'cause Jaleel White's Secret Love Fantasies didn't move a single damn copy off the shelf at the Pic'n'Save.

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Let's see, I've got a few copies of my most recent endeavors lying around here. Come on into my library, I'll show ya!

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© 2003 Patrick Broderick / Rotodesign